I received this email today from Superdrug after I enquired about their own brand cosmetics.
Dear Miss Thomson,
Thank you for your e-mail.
I can confirm that all Superdrug Own Brand toiletries, beauty products
and household products are BUAV approved and therefore have not been
tested on animals.
Thank you for contacting Superdrug.
Superdrug Customer Relations
Why is this such a big deal?
1- Superdrug stores are everywhere. They're the second biggest health and beauty retailer in the UK behind Boots. Them going cruelty free with their own brand products means millions of people now have access to cosmetics, toiletries and household products that are 100 per cenrt cruelty free.
2- Because when other chain stores say their cosmetics are not tested on animals they may not be cruelty free.
For instance -
- the ingredients may be tested on animals by them or their suppliers
- they may benefit from new ingredients that are tested on animals
If you want to ensure products are truly cruelty free, look for the leaping bunny logo.