Great news for UK consumers as Superdrug's own brand gets BUAV approval

I received this email today from Superdrug after I enquired about their own brand cosmetics.

Dear Miss Thomson,

Thank you for your e-mail.

I can confirm that all Superdrug Own Brand toiletries, beauty products
and household products are BUAV approved and therefore have not been
tested on animals.

Thank you for contacting Superdrug.


Kind Regards
Superdrug Customer Relations

Why is this such a big deal?
1- Superdrug stores are everywhere. They're the second biggest health and beauty retailer in the UK behind Boots. Them going cruelty free with their own brand products means millions of people now have access to cosmetics, toiletries and household products that are 100 per cenrt cruelty free.

2- Because when other chain stores say their cosmetics are not tested on animals they may not be cruelty free.

For instance -
- the ingredients may be tested on animals by them or their suppliers
- they may benefit from new ingredients that are tested on animals

If you want to ensure products are truly cruelty free, look for the leaping bunny logo.



Note - products aren't vegetarian unless it says so on the label. Vegans watch out as some products like their own brand conditioner may contain milk and other animal derived products like honey and beeswax.

I tried… Superdrug Restoring Skin Care Oil

The first thing you notice about this oil is the smell. Think a summer’s garden. When you use it you feel instantly calm and refreshed. And, unlike most facial oils it’s not greasy and absorbs quickly.

Packaging front view

It leaves my skin feeling smooth and moisturized.

It says on the label that it’s suitable for vegetarians and vegans and is to help the appearance of scars, stretch marks, ageing and dehydrated skin. Well, I don’t have the first two, but I can vouch for this oil making your skin both leak and feel younger and hydrated.

For more details, visit http://tinyurl.com/5wdbg6p

And, remember if you buy this and not some nasty animal tested brand, you are saving the bunnies.

Sorry, but this is available in the UK only at the moment.

Note - This is the first in a regular series of reviews.

It can be so difficult to get cosmetics and toiletries that are genuinely cruelty free. In other words, they are -

NOT Tested on animals – this includes the ingredients and the finished product. Nor do they commission testing on their behalf.