Living Cruelty Free - the video

Here it is the video I put up on Amazon to promote Living Cruelty Free.  

Thanks go to the video maker, my partner John.

I asked my dog Benjy to help, but he was too busy chasing his ballJ

Living Cruelty Free will be published on March 29th, 2012.

You can buy the book on Amazon.com and Amazon.co.uk
The Book Depository - they offer free worldwide shipping.

The Kindle version will be out soon.

Why I wrote Living Cruelty Free

Living Cruelty Free is out on March 29th, available on Amazon.com & Amazon.co.uk

Also available at The Book Depository - they offer free worldwide shipping.

What’s in Living Cruelty Free?
The book focuses on ways to live a life that is more compassionate towards human beings and animals.

The chapters are as follows –
What's Cruelty Free?
Things that Can Never be Cruelty Free – this covers the cruellest things on the planet like fur, Foie gras, goose and duck down.
Going free-range & cage-free – I look at what free range means because it means something different depending on what country you live in. For example in America hens can be described as free-range as long as they have access to just five minutes of light a day.
Going Vegetarian or Vegan – as well as being aimed at new vegetarians and vegans, I also have useful information for people who are already vegetarian or vegan. For example, on the hidden animal sources nasties in foods.
Cruelty Free Cosmetics – It can be tricky to buy cosmetics and toiletries that are completely cruelty free. For instance just because a product says it’s not tested on animals may not mean its cruelty free. The ingredients may have been tested by their suppliers or the company that produced it may have benefited from animal research. To guarantee its cruelty free, it’s important to look out for the leaping bunny logo.
Shop Kind – This chapter is geared towards making people aware of the cruelty inflicted on their fellow human beings to make and produce the foods and products they buy. I cover child labour, slave labour and Fairtrade.
19 Ways to Create a More Compassionate World – These are equally split between helping human beings and helping animals. This is very important because I firmly believe that compassion towards human beings and animals goes hand in hand.
Become a Cruelty Free Crusader – proactive ways to make the world you live in a more compassionate place.
Useful Websites
Book List

Do you need to live in the UK for the book to be relevant?
No. The book is written in American English and when it covers laws and food labelling, the facts and laws given cover America, the UK, Canada and Australia, but most of the content is relevant to you wherever you live.

For instance, the majority of the world's fur comes from China, so the method with which it’s obtained is the same wherever it's sold.

What made you write the book?
I’ve been a vegetarian for 25 years and know from experience that there are many people out there who want to buy more ethical products that involve no animal suffering and are made by people who are paid fairly for their produce. There’s also a trend towards reducing the meat in your diet. Those people may not want to go the full hog and go vegetarian, but they do care about where the things they buy come from and whether they were tested on animals or caused animals any suffering.

Is the book only relevant to vegetarians and vegans?
Vegetarians and vegans will find it most useful, but no the book is not just aimed at vegetarians and is the perfect gift for vegetarians and vegans to give to non-vegetarian family and friends in an effort to encourage them to live a life that's more compassionate towards animals and humans.
Even if people read this book and stop eating veal and Foie gras (how many people know how both are made) and wearing fur or having goose or duck down in their bedding, I’ll have achieved something.

If you had to sum up the book's message, what would you say?
That with small steps, we can all make the world a kinder place: one that is more compassionate for people and animals.

Who do you see as the main readership of the book?
This is the ideal book for vegetarians and vegans to buy both for themselves - I've been a vegetarian who's been trying to live a cruelty free life for 25 years and in the course of my research I discovered some things that shocked me that I honestly wish I could unknow as they gave me nightmares.

I also hope that vegetarians and vegans will get thebook for family and friends to help them understand why they make the choices they do. Maybe it'll inspire them to make some changes themselves.

I also think non-vegetarians, who are interested in living a more compassionate life, will read the book as it also covers how to make the world a better place for humans too, with tips on how to avoid buying goods that are made using exploited labour and helping to ease poverty in the Third World.

What kind of response have you had to your companion blog?
I’ve been so pleased with the response to the blog and from people I’ve met via social network sites like Twitter and Facebook. I’m delighted to find that like me there are many people who despair about the cruelty in the world and want to help change things.

There are so many great blogs out there too that promote living a cruelty free life. It’s very heartening and proves there are people out there who do believe they can change the world.

What has been people’s reaction to Living Cruelty Free?
Most people have been positive and some friends and family who have read the book have said it’s made them more aware of the cruelty that goes on towards animals and made them more inclined to eliminate certain animal products from their diets. A few of them have even become vegetarian, including my mum.

They’ve also been shocked to read that some of the things they buy may have been made by child labour or slave labour and have said it’s more likely to make them buy Fairtrade.

Do you expect to get any criticism?
I know I'll probably be criticised for writing a living cruelty free book that doesn't simply say 'go vegan and stop using anything that's animal derived' but the truth its hard enough to get most people to eat less meat never mind no meat, milk, or eggs. I do my best though by highlighting the cruelty involved in obtaining these products.

The book's main message is an important one: that you can still make a difference to the welfare of animals with small steps like avoiding the cruellest foods on the planet like Foie gras, veal and fur. It doesn't mean I'm saying meat or eggs or milk are cruelty free - far from it - but I hope that by learning about the cruelty that goes into those things that people will have their eyes opened to the cruelty animals endure to end up as food on their plate and that they might veer towards vegetarianism.

Realistically though, most meat eaters will not stop eating meat and go vegetarian so the message is eat less meat and use less animal products to lessen the cruelty inflicted on animals, primarily by the meat trade. If every individual did that instead of thinking 'I eat meat so I might as well wear fur, eat veal etc because animals are here for humans to use' that will make some difference to the lives of farm animals.

For instance it might mean fewer animals are killed to be eaten or that particularly cruel foods like Foie gras are no longer considered acceptable things to eat. Look at the way fur is largely spurned in the UK now. There used to be furriers everywhere, but now they've all closed down because people's eyes were opened to the cruelty of fur so selling it became unacceptable and the furriers shut down.

Has doing the research changed you?
Yes, after 25 years of being a vegetarian I am now a vegan. After finding out about the cruelty that goes into milk production I had to make the switch.